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APR Brand Strategy and Management Workshop

Asia-Pacific Support Centre • 6 January 2024
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APR Brand Strategy and Management Workshop 

Greetings! 

The Asia-Pacific Region is organizing the APR Brand Strategy and Management Workshop in the Asia Hotel, Ratchathewi, Bangkok, Thailand. This event is part of the APR Plan 2022-2025 under Objective 5.1, which aims to review and refresh WOSM’s branding, and train the National Scout Organizations (NSOs) in brand strategy and management. 

Furthermore, through organizing this workshop the NSOs would be able to share best practices in strengthening and maintaining an effective and integrated brand for WOSM. 

Here are the details of the Workshop: 

Date: 4 – 7 June 2024, with Sub-Committee Meeting on 3 June 2023 

Delivery Mode and Venue: In-person at Asia Hotel, Ratchathewi, Bangkok, Thailand 

Registration Fee: USD 250.00 per participant to cover accommodation, food for the workshop duration, educational tour within workshop, and materials. 

Aim and Learning Objectives of the Workshop

This workshop is aimed at setting up brand management strategies for NSOs in the Region. It also aims to share brand successes and best practices of NSOs within the Region. At the end of the workshop, which will last three full days, participants will be able to: 

  1. Understand Scout brand’s core values, personality, and positioning that can be communicated to Scouts, both young and adults, and other external stakeholders. 
  2. Identify the role of branding in achieving the organisation’s overall goals, including clear and measurable brand objectives, and developing plans to achieve those objectives. 
  3. Create a brand management plan to manage their brand on an ongoing basis that includes strategies for communicating the brand, brand consistency, and measuring brand performance. 

Target Participants 

This workshop is expected to gather a maximum of 40 national and sub-national level leaders from at least 20 NSOs across the Asia-Pacific, engaged with branding, communications, marketing, Scouting profile, and other related work to public relations. 

Aside from the participants, the workshop shall invite resource speakers that work on branding, public relations, communications, and marketing. 

NSOs are encouraged to promote this event within their national and sub-national networks, and to submit the name of their participants by 31 March 2024 using the attached reply slip.

 

Yours in Scouting,

 

JR C. Pangilinan
Regional Director

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