Dear friends in Scouting,
The Interamerica Support Centre is pleased to invite you to ScoutConnect 2025: Strategic Communication Week, an initiative aimed at supporting and strengthening the communication processes of National Scout Organizations. This proposal seeks to assist NSOs in developing strategies that enhance their online presence, enable more effective planning of their communication actions, and better prepare them for potential crisis situations. It directly responds to the findings of the 2024 Self-Assessment and the most recent GSAT evaluation, as well as the mandate of the 2022 Interamerican Scout Conference.
Throughout the week, a series of interactive webinars will be held, focusing on key topics such as crisis communication and the strategic use of social media. The goal is to provide practical tools and lay the foundation for more robust and sustainable communication processes.
General Information
- Dates: 26, 28 and 30 August 2025
- Format: Webinars
- Session duration: 60 minutes
- Target audience: NSO communication focal points and individuals interested in strengthening their knowledge in communication planning
- Registration: Via the form available at the following link: https://app.smartsheet.com/b/form/0198862c4a46762ca2c5156d1376c5a2
Webinars in Spanish:
1. Comunicación en crisis: De la prevención a la respuesta
26 de agosto de 2025 - 19:00 hora de Panamá (GMT -5)
- Introducción a la comunicación en crisis
- Identificación de riesgos y matriz básica
- Estructura general de un plan de crisis: equipo de respuesta, protocolos, mensajes clave, canales
- Estrategias básicas para medios y redes sociales
2. Marca Scout y gestión de recursos digitales
28 de agosto de 2025 - 19:00 hora de Panamá (GMT -5)
- Con el objetivo de responder a una necesidad más prioritaria identificada en la región, esta sesión reemplaza el webinar originalmente previsto sobre redes sociales.
- Guías de uso de marca
- Assets gráficos: logos, formatos y variaciones
- Contenidos multimedia: fotos, videos, audios
Webinar in English:
3. Strategic Communication: Crisis Management & Social Media for Impact
30 August 2025 – 9:00 – 11:00 Panama time (GMT -5)
- Introduction to crisis communication
- Risk identification and basic matrix
- General structure of a crisis plan: response team, protocols, key messages, channels
- Brand usage guidelines
- Graphic assets: logos, formats, and variations
- Multimedia content: photos, videos, audio files
For more information or enquiries, please contact Paula Carrión, Coordinator for Communications and Marketing, at [email protected].
Participation in this week will be a valuable opportunity to strengthen your NSO’s communication capacities, improve public outreach, and prepare strategically for potential challenges in the digital and media environment.
Yours in Scouting,
Diana Carrillo
Regional Director
World Scout Bureau – Interamerica Support Centre